NEAR

The future of AI is being written — and most people have no idea they should have a say in it. NEAR did. They needed a campaign bold enough to make the world care.

We helped NEAR seize the AI narrative and claim share of voice as an authentic leader in a space dominated by big tech. The campaign was built around one rallying cry: Fork That. Borrowed from the developer world and aimed squarely at anyone who'd ever felt the future was being decided without them, it became more than a tagline — it became a movement.

At the heart of it was a cinematic content strategy that felt nothing like the AI category. Think Severance meets Wes Anderson. Unsettling scenarios, sharp writing, and a visual world that got people thinking — and then acting. The global campaign spanned social, KOL activation, messaging, and creative execution, educating and mobilising audiences who had written off the conversation as already settled.