Nebraska
Humane Society

The Nebraska Humane Society had cared for animals and their human companions for decades—but its brand wasn’t reflecting that impact. Through strategy and empathy, we reframed their story from the animals’ point of view.

Built on fresh brand positioning, the campaign stretched across digital, social, direct mail, PPC, and broadcast. The result: donations climbed 11.4% (a new high), new donors surged by 83%, and e-newsletter signups jumped to over 4,000—up from a 1,200 average.