CFA Institute said
Let’s Measure Up
and the world listened
From creative concept through motion graphics, print, outdoor, and social execution, each stage of the campaign was developed with clear, strategic leadership. The team rallied to translate core messages—ethical investing, diversity, trust, value—into vibrant visuals that played across TV, billboards, press, and social media. A lasting client partnership ensured the CFA Institute’s mission and global investment standards remained at the forefront throughout.
MY ROLE:
CLIENT MANAGEMENT
STRATEGIC IDEATION
CREATIVE EXECUTION MANAGEMENT
UI/UX WEB DEV OVERSIGHT
PROJECT MANAGEMENT