It’s Possible to feel at home with James Hardie
From strategic development to creative execution, each phase of the It’s Possible campaign was crafted to shift the brand into the consumer spotlight. Through emotional storytelling, we illustrated how a home built with James Hardie becomes a source of comfort, pride, and connection over the years—marking a bold step forward for a brand long rooted in product-first messaging.
MY ROLE:
CLIENT MANAGEMENT
STRATEGIC IDEATION
PRE/PRO EXECUTION OVERSIGHT
CREATIVE EXECUTION MANAGEMENT
UI/UX WEB DEV OVERSIGHT
PROJECT MANAGEMENT