Fork That!
Bringing decentralized
AI to the forefront

The "Fork That" campaign broke through the noise with surreal, design-forward visuals inspired by retro-futurism and speculative sci-fi.

From concept to rollout, every piece– from social and Web3 strategy to influencer activations and immersive web experiences that sparked action. NEAR positioned itself as the voice of progressive, decentralized AI, inviting the world to help shape what’s next.

MY ROLE:

  • CLIENT MANAGEMENT

  • STRATEGIC IDEATION

  • CREATIVE EXECUTION MANAGEMENT

  • PRODUCTION COORDINATION

  • UI/UX WEB DEV OVERSIGHT

  • PROJECT MANAGEMENT

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Algorand

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James Hardie