CFA Institute

Ethical financing is absolutely a thing, and it often starts thanks to the prestigious work and rigor from the CFA Institute.

From creative concept through motion graphics, print, outdoor, and social execution, each stage of the “Let’s Measure Up” campaign was developed with clear, strategic messaging. We highlighted core messages around the importance of ethical investing, diversity, trust, and value into vibrant visuals that played across TV, billboards, press, and social media.

A lasting client partnership ensured the CFA Institute’s mission and global investment standards remained at the forefront throughout.