Algoland

Algorand had a thriving ecosystem of apps and projects. The challenge was getting people to actually explore it.

Algoland was born as a 13-week immersive contest designed to spark on-chain activity and spotlight the best of what Algorand had built. Users explored the ecosystem through interactive challenges, weekly prizes, and progressively deeper engagement mechanics. We designed the contest structure, built the experience, developed the creative, and coordinated across engineering, ops, app teams, and the foundation to bring it to life seamlessly.

The results were immediate. Within two weeks, over 50,000 participants had joined — proving that both the crypto community and the crypto-curious were ready and eager to explore Algorand's world.